The primary color palette should be used predominantly on materials, while the secondary color palette should be used sparingly as accents to complement the primary palette. Published August, 2018 “I always liked Minerva but never noticed the details – looking to the horizon, welcoming hand, etc. Follow these guidelines to ensure your website features the officially recognized Carolina Blue and meets WCAG 2.0 AA accessibility standards. (Starting top left) Invitation; Building Banners; Postcard; T-shirt; Bag; Booklet, (Starting top left) Instagram Graphic; Instagram Graphic; Website Hero Image; Digital Display; Online Advertisement, University Branding and Identity Guidelines. Hex #4B9CD3 Carolina Blue is the main color of the University and must be used at least 10% on all designs. Using the logo consistently will enhance the recognition of the University by all audiences. The examples below illustrate how the core and optional University brand elements can be used together to achieve a variety of visual tones and styles across many different types of materials. This logo, or a University unit or department logo, should be used on all communications materials. Carolina Blue is the main color of the University and must be used at least 10% on all designs. While the brand is flexible and allows for various styles and tones, it is important to always create designs that are distinctly “Carolina.”. UNC Research also has an extended color palette, perfect if more colors are needed and also to differentiate the unit from other sections of campus. The primary color palette should be used predominantly on materials, while the secondary color palette should be used sparingly as accents to complement the primary palette. Consistent use of the identity enhances recognition of who we are and visually reinforces our reputation for quality and leadership. At UNC-Chapel Hill, the world’s top scientists collaborate to solve problems, discover new technologies, and save lives. RGB 75, 156, 211. CMYK 100, 90, 10, 77 The request to access this resource was rejected. As the nation’s first public university and one of the world’s leading research institutions, the University of North Carolina at Chapel Hill has a highly visible identity that continually evolves. Brand Identity Elements. If you feel this is in error or would like additional information, review the following steps: If you need a more immediate response, please contact the ITS Service Desk at 919-962-HELP, explain your situation, and ask that your request directed to the ITS Security group. RGB 244, 232, 221, Longleaf Pine The University adheres to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA for all websites. Logos and Branding The University of North Carolina at Chapel Hill introduced new a new logo design for all schools, departments, and affiliated units in January 2018. This light design enables content and imagery to connect with the audience as color primarily is delivered through photography. Using brand elements correctly and consistently helps to increase brand recognition for both the University as well as individual units on campus. ORC produces and publishes research-related content for other UNC publications such as the University Gazette and the Carolina Alumni Review. The prerequisite for THE BRANDING OF ME is my other UNC course,… For guidelines on usage of the secondary University colors or other combinations, please refer to the guidelines and resources on the Websites section of this site. CMYK 74, 52, 71, 90 Hex #13294B HEX #FFD100 CMYK 60, 19, 1, 4 Hex #151515 CMYK 28, 0, 100, 0 The University of North Carolina at Chapel Hill utilizes an IP address reputation scoring system and their database is reporting that your internet address has been flagged for malicious activity. Use colors from the primary color palette as the main colors in a design. Infinity foil 62 University Colors Toggle navigation UNC Lineberger. The primary logo should be the first choice when the University logo is used. Web Carolina Blue CMYK 97, 0, 30, 0 Not intended for digital use. When I was asked to teach at UNC's Journalism School, I jumped at the opportunity. PMS Black 3 at 6% Basin Slate Carolina Blue is the main color of the University and must be used at least 10% on all designs. The University of North Carolina at Chapel Hill introduced new a new logo design for all schools, departments, and affiliated units in January 2018. When using the new expanded visual identity, please send your initial designs to creative@unc.edu for review by the UNC Creative team. The University of North Carolina at Chapel Hill logo is the keystone of our visual identity. The Office of Research Communications serves the university by conveying the value and benefits of UNC research to the people of North Carolina and the world. The primary color palette should be used predominantly on materials, while the secondary color palette should be used sparingly as accents to complement the primary palette. The elements below are used to create the core and expanded visual identity of the University of North Carolina at Chapel Hill. HEX #00A5AD ", May not be used at smaller text sizes (below 14 pt/19 px), Permitted at 19 px bold or 24 px non-bold and larger, Required at smaller text sizes (below 18 pt/24 px) in place of Carolina Blue. This booklet outlines usage guidelines for the UNC Research Bran for use on stationery, printed materials, websites, videos, and digital media. HEX #F8F8F8 Our rich network of centers and institutes provides a convening point for scholars of different disciplines to move discoveries in practice and technologies into the market. HEX #4F758B The legacy that began in 1795, when the University first opened its doors to students, continues today with Carolina’s nationally recognized, innovative teaching; campuswide spirit of inquiry; and dedication to public service. These logos should be suitable for use with websites and other digital projects, as well as PowerPoint slides. PMS 8920 (metallic) Our visual identity serves to position UNC Research as a leading public research university. PMS 191 Click the links below to download portable network graphic (png) files for official SILS logos. CMYK 0, 0, 0, 0 RGB 248, 248, 248. Click the links below to download portable network graphic (png) files for official SILS logos. RGB 255, 209, 0, Davie Green Use at least 10% Carolina Blue on all designs. 100 Manning Hall, Chapel Hill, NC 27599-3360Visiting & Directions, Copyright 2020 University of North Carolina at Chapel Hill, Master of Science in Library Science (MSLS), Master of Science in Information Science (MSIS), Master's in Digital Curation and Management, Doctor of Philosophy in Information and Library Sciences (PhD), Carolina Health Informatics Program (CHIP), Bachelor of Science in Information Science, Certificate in Applied Data Science (CADS), SILS Alumni Inclusion and Diversity Committee, SILS researchers collaborate on multi-university project to improve neuroscience data sharing, Tressie McMillan Cottom named 2020 MacArthur Fellow, SILS removes GRE requirement for graduate programs, "The tools and software and trends will come and go, but the core human nature that drives interaction patterns will stay.
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