The program aired in Hong Kong in prime time with a media value estimated at around $8,923,00. The Noma Australia activity generated over 1600 pieces of national coverage, with an audience reach of over 7.4 billion and an estimated advertising value of $23.6 million. The series included content on Tasmania's wilderness experiences at Freycinet and Cradle Mountain. Click on the ‘motivational footage’ collection to find the video content. These programs promote Tasmania's leading experiences in our domestic and international markets and include Great Golf Courses of Australia, Great Walks of Australia and the Ultimate Winery Experiences of Australia. Encouraging others to generate content on Tasmania underpins much of our domestic and international marketing. This year, Tourism Tasmania continued to contribute to Tourism Australia's There's Nothing Like Australia – Restaurant Australia platform. Tourism WA Library houses a collection of more than 8,000 images, videos and stock footage to promote Western Australia as an extraordinary holiday destination. Tourism Tasmania leveraged Tourism Australia's latest Aquatic and Coastal campaign featuring Australia's unique aquatic and coastal assets. Tourism Tasmania works with Tourism Australia to promote their Best of Australia programs through public relations activities, media and specialist travel-trade initiatives. Tourism Tasmania works with Tourism Australia on international marketing and trade programs to promote Tasmania overseas. The Content Library provides the tourism industry, travel media, government agencies and select commercial partners with a range of assets that can be used to promote New South Wales as a travel destination. Lookatme digital asset management. Tourism Tasmania engaged with Foxtel and Screen Tasmania to support and leverage The Kettering Incident, an eight-episode, one-hour TV drama series. Tourism Australia leveraged a ten-week residency in Sydney by renowned Danish chef, Rene Redzepi, to highlight Australia's extraordinary array of produce. Please note you will be required to register before the images are made available to you. Learn about the 5 regions of Western Australia with Anthea Hunter, East Coast Sales Manager. To access any of the images you must register to use the Tourism WA Library. All contents copyright © Register for the Content Library to search, select and download digital files that are … Industry training and professional development, Tourism Tasmania's Social Media Terms of Use. The collection features a range of images from Western Australia's five tourism regions. In 2015-16, Tourism Tasmania engaged influencers to work with partners on the launch of the Three Capes Track, gaining media exposure in The Australian, Wild Magazine, Marie Claire, Fairfax Traveller, Lonely Planet and Australian Geographic Outdoor. Register for the Tourism WA Library here. Over the past year, we showcased Tasmania's food and produce in their International Media Hosting Program broadcast, Dodo Goes Shopping. It is available to the tourism industry, travel media, government agencies, and convention and event agencies. Approval was partially successful, following selected items could not be processed due to error, http://instance.metastore.ingenta.com/content/component/tour-2018-table8-en, https://doi.org/10.1787/tour-2018-table8-en, South Georgia and the South Sandwich Islands, Australia: Enterprises and employment in tourism, Travel agencies and other reservation services industry, Retail trade of country-specific tourism characteristic goods, Other country-specific tourism industries, Table This process usually takes approximately 24 hours. The collection features a range of images from Western Australia's five tourism regions. Welcome to the Tourism NT Image Gallery. Of these, 30 media and influencers visited Tasmania. The series recently received a special jury prize at the Series Mania festival in Paris, a prestigious festival focussed on high-end, international television series. Users of the image gallery must agree with the Tourism WA Library terms and conditions.Visit the Tourism WA LibraryRegister for the Tourism WA Library hereRead our Terms and Conditions. Acknowledgement of Country Tourism Australia – World’s 50 Best Restaurants. Tourism Tasmania also partnered with Foxtel to promote the series. Receive the latest news, resources and information. Your subscription request has been processed. This year, Tourism Tasmania gained coverage of Dark Mofo in The Guardian, Broadsheet, and Vice and traditional print media The Australian and Fairfax media. We also worked with five distribution partners who leveraged the campaign; EGL Tours, Wing On, Hong Thai Travel, Travel Expert and Wincastle Travel. Some fees and copyright restrictions may apply. Tourism Australia hosted over 150 media, influencers and stakeholders to experience Noma Australia first-hand. We pay our respects to all Aboriginal peoples; Elders past, present and emerging. Domestic Agents Selling Western Australia. We participated in the global Aquatic and Coastal campaign launch in New York and Shanghai and hosted renowned Australian photographer, Sean Scott, as part of Tourism Australia's dedicated content and advocacy activity. We also worked with the Caravan Industry Association Australia and the Spirit of Tasmania to assist media partner What's Up Down Under in their summer series TV program, magazine and online channels. ABN # 58 800 480 938. By continuing to use our site you agree that you are happy for us to use cookies. We funded a hero content package including a virtual reality, 360-degree film and supporting content, with the Three Capes Track as Tasmania's iconic product. Here you can find a selection of images and video content to promote the Northern Territory of Australia. This year, we worked with Places We Go, a popular TV travel series airing in late July 2016. The digital downloadable files are free of charge however there may be a small charge for some formats such as DVD copies. This year, we hosted 82 separate media visits to the state. Tourism Tasmania also works with brand-aligned event partners incorporating their event in communications and public relations activity. OECD iLibrary It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Tourism Tasmania leveraged Tourism Australia's latest Aquatic and Coastal campaign featuring Australia's unique aquatic and coastal assets. Content includes images, videos, footage, articles, blogs, stories and related assets. Tourism Tasmania hosts and advises journalists, social media commentators and independent influencers interested in publishing destination content on Tasmania. These cookies will be used in accordance with our privacy policy. The registration process takes approximately two business days. We also developed Tasmanian content for Getaway, Fishing Australia, Virgin Australia Long Weekender and BBC Coast. Tourism Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and culture. Thematic chapters explore how understanding the potential impacts of megatrends can better shape the future of tourism, and the need for a shift towards investment and financing for sustainable tourism growth. 2 - It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. Please be aware it may be longer when taking into account time differences. All rights reserved. If you require assistance using the Tourism WA Library, please send us an email or telephone: +61 8 9262 1700. Tourism WA Library houses a collection of more than 8,000 images, videos and stock footage to promote Western Australia as an extraordinary holiday destination. Government of Western Australia. is the online library of the Organisation for Economic Cooperation and Development (OECD) featuring its books, papers and statistics and is the knowledge base of OECD's analysis and data. We also secured coverage in national and international publications for Festival of Voices and Falls Festival. Compelling content plays an important role in influencing a consumer's travel decisions. The producers shot the series entirely in Tasmania with its Gothic land and seascapes playing a fundamental part in the storytelling. The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. Tourism Tasmania encourages the production of Tasmanian destination content for television. Tourism Tasmania partnered with V8 Supercars to leverage the exposure of Tasmania across their broadcast, digital and social media channels, with the live event on Fox Sports and highlights on Network 10 reaching a combined television audience of 1,012,500. Length 12 mins. You agree to indemnify Tourism Western Australia, henceforth referred to as Tourism WA against all actions, suits, claims, demands and costs. Select one or more items in both lists to browse for the relevant content, Browse the selectedThemes and / or countries. Recorded: 18/6/2020. The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. OECD Tourism Trends and Policies 2018 - © OECD 2018. Working with Tourism Australia and Tasmania’s Drysdale Institute, Tourism Tasmania brought 26 key influencers to Tasmania including chefs, academy chairs, food and wine influencers and lifestyle media. The annual World’s 50 Best Restaurant Awards was held in Melbourne on 5 April, 2017. Australia: Enterprises and employment in tourism: Australia. These were mainly for traditional publishing formats such as newsprint, magazines and television but also for online formats by influencers and bloggers. Partnering with Qantas, Tourism Tasmania hosted a group of high profile Hong Kong media that included Craig Ay Yeung, a well-known food identity, artist and writer, and representatives from Weekend Weekly, Hong Kong's top selling travel weekly magazine. Tourism WA is the owner of all copyrights and intellectual property rights in all content contained on this website unless … Australian Traveller also featured high profile model, Megan Gale at the Bay of Fires with a nine-page editorial on the recently launched Great Eastern Drive and articles on Dark Mofo and the Huon Mid-Winter Festival. Foxtel invested in a media campaign across outdoor, radio, digital, and print along with a massive publicity push and subscription drive. We funded a hero content package including a virtual reality, 360-degree film and supporting content, with the Three Capes Track as Tasmania's iconic product. Search the catalogue for collection items held by the National Library of Australia New Search eResources User Lists Feedback Help Collection Delivery Times Visitor Update: COVID-19 Ask a Librarian We’re delighted to be able to increase our reading room services and opening hours. Our site uses cookies. It builds an emotional connection with the destination and differentiates Tasmania in a competitive travel marketplace. © 2020 Tourism Tasmania.
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