Taps backward is the number of times a viewer tapped the left side of the screen to rewatch the previous story. It is similar to Squarelovin’s Instagram analytics tool but with more features. Websta is powerful, free Instagram analytics tool. The common denominator to use is the number of posts (i.e. Metric (e.g. People insights: The list of accounts that have seen a particular photo or video in your story. For example, if most of your followers are females aged 35-44 who like to design, can you create content that resonates with them more than the rest of your followers? Creating Instagram Stories that encourage followers to reply is a great way to boost your overall engagement! This category isn’t a form of metrics but still a valuable category of data to help you with your Instagram performance. How do you know if your Instagram marketing strategy is going well? Reach is the number of visits a unique account viewed each slide in your story, while impressions are the total number of views on each of your individual Instagram Stories. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Most metrics available can be considered as level-one metrics — data in its most basic form (e.g. Tip: Completion rate is often used for calculating the percentage of people who viewed all the photos and videos in your Instagram Stories. Understanding Your Instagram Stories Analytics Similar to the analytics for your Instagram posts and account, your Instagram Stories analytics can found by tapping the Insights button from the top right corner of your Instagram business profile (if you haven’t converted to a business profile yet, you can learn how to do it here). Followers – Hours: The average times (in hours) your followers are on Instagram on each day of the week. You can also view how many times your Instagram Stories are being shared by your followers. Reach: The number of unique accounts that saw a post. It provides the basic information you might be interested in, in a visually-appealing site. and subscribe to our weekly newsletter for the best Instagram tips & tricks! Later’s Instagram Stories scheduler is available now on all paid plans, starting at $9/month. We use cookies on our site to provide you with a great user experience. To make it more digestible, this guide is divided into four chapters. Viewers: The number of accounts that saw any part of your Instagram live video. Tap on “See More”, and you can explore your top posts further. Combined with our understanding of our followers, these Instagram insights can enable us to create more valuable and engaging content for our audience. Lexie is the Marketing Campaigns Lead at Later. Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Pay close attention to what content drives your audience to connect with you, and continue to take advantage of these opportunities to connect with your followers in the future! Of course Instagram itself has its own built-in analytics on offer. Posts: The number of Instagram posts you have published. Later makes it easy to keep track of those long URLs, so you never have to scramble to find the right link again. Metric at time 1, Examples: Follower growth, impression growth, reach growth, engagement growth, clicks growth, and replies growth. You could change your CTA on a weekly basis and see if the number of website clicks increases. Engagement: The number of unique accounts that liked, saved, or commented on a post. Learn more today. Upgrade to a Later paid plan for access to Instagram Stories analytics and all the other Pro Analytics features, like engagement rates, audience analytics, and Linkin.bio tracking. Socialbakers is a social media analytics tool, which provides a simple Instagram stats tracker. You can check out our Picture.io report here. You can connect more than one Instagram account to the tool and manage them using one dashboard. Understanding Your Instagram Stories Analytics, The Difference Between Reach & Impressions, How to Find Your Instagram Stories Completion Rate, How to Measure Engagement with Instagram Stories Analytics, How to Measure Hashtag & Location Stickers with Instagram Stories Analytics, How to Measure Discovery with Instagram Stories Analytics, How to Track Traffic from Instagram Stories, How to Optimize Your Strategy with Instagram Stories Analytics, track and measure your Instagram Stories performance, The Ultimate Guide to Planning a Virtual Conference, The Ultimate Guide to Pinterest Analytics, Facebook Merges Messenger With Instagram DMs. Once you’ve added the link to Instagram, you can start to track traffic from each individual link on your Google Analytics Dashboard. Branded hashtags: The number of Instagram posts with your branded hashtags. Alternatively, you could use Bitly or similar link shorteners with tracking capabilities for the link in your bio to track the number of clicks. Instagram Brand Analytics API. Custom circles allow you to monitor content from specific accounts. Simply Measured provides a free Instagram user report for accounts with up to 25,000 followers. Once you gather all your metrics and find out audience insights, you are all ready to improve your Instagram marketing. To hone in on individual metrics for each story slide, just click the slide to view its analytics: Instagram creator profiles also have access to follow/unfollow data, which will make it easier than ever to determine what content is and isn’t resonating with your followers. These metrics can also be incredibly telling and show where in your content strategy you can improve to keep your audience’s attention. To drive more engagement, we can continue to post landscape photos from our community. These metrics and insights can be obtained from Instagram’s native analytics (i.e. Grow Your Business with Instagram Analytics. From here, you can add links or captions to your scheduled stories, which will be copied to your phone when it’s time to post. Using the Instagram Insights, you can easily tell which are your top posts and stories based on impressions, reach, and engagement. On the Set Up Your Business Profile page, review your business’s contact information, make any changes, and tap, Impressions, Reach, Engagement, Likes, Comments, or Views (for videos only), 7 days, 30 days, 3 months, 6 months, 1 year, or 2 years, Follower count (and number of new followers this week), Age range distribution (You can toggle between All, Men, and Women.
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